​This book delivers a recruiting message with rare power and clarity. It doesn’t just teach you how to attract top talent—it shows you how to transform them. The 8 C’s Framework is a masterfully crafted system that blends conviction, human connection, and purpose‑driven leadership into a blueprint for building extraordinary teams. Every page is infused with hard‑won wisdom, real stories, and a deep belief in human potential. This isn’t another business book—it’s a catalyst for change, capable of reshaping careers, organizations, and lives. If you’re ready to recruit and lead at the highest level, this is the guide you’ve been waiting for.

Julie Davis, Head of MMFA Field Recruiting & Development

​I had the privilege of working alongside some of the best recruiters and talent developers in the Life Insurance and Financial Services industry during my 35-year career as a Managing Partner and ultimately a Senior Vice President overseeing a dynamic field force. Among them, Steve Trujillo stands out for his exceptional ability to recruit, mentor, and guide others in building profitable businesses. It is this wealth of knowledge and experience that he shares in his book, "Recruiting Sales Titans: Unlocking Unmatched Success with the 8 C's Advantage." This invaluable resource is more than just a guide; it is a blueprint for any leader looking to enhance their talent acquisition strategies. Steve’s actionable insights, combined with real-world examples, provide readers with the tools necessary to identify and cultivate top-performing sales professionals. Whether you're a seasoned executive or new to the recruitment process, this book will empower you to build a dynamic sales team that drives results. I wholeheartedly endorse "Recruiting Sales Titans" as an essential read for anyone committed to achieving unprecedented levels of success in their organization.

Jonathan "JJ" Jaramillo, Former Award Winning Recruiting Leader, Agency Manager, Senior Vice President; Retired

​While interviewing, are you convinced there’s no greater opportunity for the right candidate than what your organization offers? If you’re not, you’ve already failed. You’re not going to be recruiting titans. The first of the eight C’s is Conviction. If you don’t have that when it comes to representing your company to candidates perhaps it’s time for you to move on.

President, Eric Lofholm International

​Every leader knows that talent is the ultimate competitive advantage—yet most recruiting processes are stuck in the past. Steve Trujillo's 8 C's Framework does what great transformation frameworks do: it shifts recruiting from a transactional process to a relationship-driven system that attracts people who will build your future. In an era where the war for talent determines winners and losers, this book is your battle plan.

Charlene Li, New York Times bestselling author of The Disruption Mindset and co-author of Winning with AI

​Steve doesn’t just tell you how to hire better, he shows you how to become the kind of leader top performers actually want to follow. If you’re serious about building a team of people who own their work, raise the bar, and change the trajectory of your business, this book is your guide.

Elizabeth Lotardo, Author of Leading Yourself, coauthor of Selling with Noble Purpose

​There’s no shortage of sales books promising better tactics and faster closes. I’ve read many of them. Most focus on transactions. Steve’s work starts somewhere more meaningful: relationships. His message is refreshingly simple—when you invest in the right people and build real connection, results follow. This isn’t just a sales book. It’s a reminder that relationships are the true growth strategy.

Claude Silver, Chief Heart Officer. VaynerX